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Writer's pictureJosh Kerpan

The Success Trap

Success is a trap? That doesn’t sound right. Isn’t success what we are all striving for? While success may look different for everyone, it's reasonable to assume that we all desire to be successful in some way. If we're going to claim that success can be a trap, we first need to explore what success truly is.


Success can be well defined as the accomplishment of a goal set at some point in your past, whether consciously or subconsciously. Maybe you have a financial goal of reaching $250,000 in savings or a health goal of achieving a certain weight. Or perhaps your goal wasn’t something you intentionally set with specific parameters, yet it guided your decisions regardless. For example, you might have an unconscious goal of starting a family but no specific parameters or timeline for achieving this. We are constantly striving toward goals, whether we recognize them or not.


If the goals we pursue are self-defined, we certainly recognize when we accomplish them. But often, we don’t have a clear goal in mind. Let's take nutrition, for example. If you aim to eat 2,000 calories tomorrow to lose weight, that’s a clear and intentional goal. However, if you don't have a specific caloric intake goal, does that mean nothing will motivate you to eat? Of course not! Your body and brain have their own goals for nutrition; they want to feel satiated and comfortable, leading to the risk of overconsumption of poor-quality food.


The point here is that we are consistently driven by goals, whether consciously or unconsciously. Therefore, it makes sense to take control of that process as much as possible.


What Does This Have to Do With the Success Trap?

When we accomplish a goal we’ve set, we often feel satisfied with ourselves, which can lead to complacency. This complacency halts future goal-setting, leaving us to be driven by goals determined by the outside world. While this external direction can still move us forward, it often lacks intention, causing us to wander aimlessly.

Success in business often leads to new opportunities presenting themselves, offering new goals to pursue. While this can be beneficial, these new opportunities can consume a lot of our time and energy. If we haven’t consciously chosen to pursue them, they may distract us from what truly matters.


Success presents two main challenges:


  1. Complacency: This stagnates our personal and professional growth, allowing our goals and direction to be dictated by external factors.

  2. Too Many Opportunities: The tantalizing ease of pursuing new opportunities can drain our time and energy, shifting our focus away from what matters most.


Navigating the Success Trap: The Power of Vision

So, what’s the solution? It lies in having a well-defined vision for your life, both personally and professionally. That long-term vision serves as a guiding light, helping you stay on track to set goals that align with what truly matters. More importantly, once you achieve those goals, you can set new ones that continue moving you toward your long-term vision.


True success isn’t a destination; it’s a process—the ongoing journey of growing toward your ultimate, self-defined destiny. As you achieve your goals and make progress toward your vision, don’t forget to reflect on how far you have come and all the success you have already achieved. Your past successes are the fuel that drives you toward your ultimate destiny.


If you find this valuable or think it may be valuable to others please share and subscribe!


Thank you for reading, and God Bless!

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